Taylor - 

Here's what to tell dealers:

  1. limited time promo
  2. Diamond is paying for all this as marketing and to assist in growing the brand recognition
  3. Seymour Duncan has, by far, the largest marketing reach of any guitar-related brand - over 4mil reach.
  4. this is all being done to help dealers, and Diamond is paying for it.
  5. Just wanted you to hear about it from us first.

IF THE DEALER COMPLAINS AND ASKS "WHAT ABOUT ME?"

IF THE DEALER HAS A CUSTOMER THAT IS AWARE OF IT, THEY CAN TAKE ADVANTAGE OF IT.

Rules:

  1. They must place a NEW order for it. This can NOT be applied to their in-stock instruments. Cannot stress this enough. Will NOT be applied to in-stock instruments. MUST be a NEW order.
  2. Guitar will come shipped with the chosen pickups installed.
  3. There WILL be a $70 upcharge to the dealer over their normal dealer price added to the bill.
  4. They will wait the same amount of time the customer does.
  5. We will NOT ship direct to customer. Only to their shop. Normal payment terms still apply.
  6. They SHOULD charge the customer $37.50 "special order shipping fee." Keep in mind, if the customer buys it from us, they'll have to pay that same amount so the dealer should absolutely charge it.

This is NOT for the dealers to "stock" these items. While we will process 1 or 2 for the dealers, they can't stock up this way.

This is NOT something they can "promo" or "feature" at their store. This is only to ensure they don't lose a sale.

Math:

Take a Hailfire ST for example:

Normal price - $549

Dealer price - ($292)

Margin in $ - $257

Upcharge (reduce margin by) - ($70)

Margin - $187

Dealer average shipping (reduce margin by) - ($24)

Margin - $163

Upcharge to the customer for "special order shipping" (increase margin by) - $37.50

Margin - $200.50 (after promo)

SO - this promo would cost them $50 out of their margin, which is LESS than a 10% discount to the customer.